Christmas Cards Were America’s First Social Media


Insightful.

TIME

My great-grandmother, who was born in the 1880s, passed away when I was about 11 years old. Looking back, it is fairly obvious now that she was a hoarder on a colossal scale, but since this predated reality television, we tended just to say she was a packrat. As we cleaned out her house in rural Missouri, there was something special waiting: two boxes brimming with postcards. These were not of the “wish you were here” variety depicting washed-out hotel swimming pools and palm-tree-lined boulevards. These were older, more elaborate—variously embossed, gilded, tinseled, and extravagantly colored. They were greetings for birthdays and anniversaries, tokens of affection and romantic overture, and happy returns for every holiday on the calendar. Christmas, especially.

I didn’t realize it at the time, but my great-grandmother’s collection would give me a window into the desires—and anxieties—of a world I would only later come to understand and…

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