Zach Braff’s Kickstarter


Valid insights about the creative process.

Cristian Mihai

kickstarterBy now I suppose you know about Zach Braff’s Kickstarter campaign, in which he managed to raise funds to finance one of his projects (and exceed the goal) in less than a week.

Now, this campaign got a lot of media attention, mostly because Zach Braff is rich and famous, and so he got criticized for not paying the $2 million dollars he needed for his movie out of his own pockets. Then some folks said people were just “contributing,” and if the movie was to become incredibly successful, neither one of them would receive a cut of the profits. Others were basically accusing him of taking people’s money, or something like that, as if people are selling their kidneys on E-bay just to contribute to his campaign.

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